For December 27th and 28th, Jerry Labriola's latest novel Object of Betrayal is FREE at Amazon for Kindle. See the details at http://www.amazon.com/dp/B007V9B3HW
The novel for Kindle sells for $4.99. The Amazon KDP program provides marketing advantages to authors and publishers. During the 90 day program, the author/publisher may select up to 5 days to provide their work as a promotional item for FREE. Of course, the author/publisher must make announcements of their free promotion through on-line social media, such as LinkedIn, Facebook, Twitter and any social network that the author participates in regularly.
The results of a multi-day giveaway program means that the author gains a new base of readers. It seems fairly easy to giveaway as many as 2,000 eBooks that cost nothing to produce. If the author has a series of works, then these same readers have the chance to purchase the author's other works.
What this means is an increase in regular sales. Let's say that an author is selling 5 ebooks per week. After the giveaway promotion, sales could jump to 5 ebooks per day for several weeks. The promotional activity through social networks must continue, by posting information about each book, as well as new reviews that appear from the new readers. A new video trailer can keep the excitement going. Posting a new BLOG message about a related topic in the author's work can keep the interest high and keep traffic visiting the author's website, blog; and increase followers at Twitter, friends a Facebook, and new connections through LinkedIn and other media.
The publisher will be pleased to see the growing success of their author. In Jerry's case, Strong Books is a happy publisher, looking forward to Jerry's next WHO DUNNIT.