Connecticut Authors and Publishers

A Literary Community Learning from One Another

Richard LaPorta of Huskie Trail Press
gave a great talk last night at the CAPA book marketing networking about author webpages. he looked at our author pages and gave some great advise. We also discussed ways to promote ourselves at the Big E. Some suggestions were , catch a passer by attention by asking if they want to meet a Connecticut author, or " Do You Want To Meet An Author" . Have a book stand or stands for your materials. Wear a costume or funny shirt related to your book subject. Have props for people to play with. Have hand outs about your book with bullet details about what is in your book . Have everyone at the table help each other so as when one is busy with a customer the other is telling another about your book as well as theirs. Get a chance to talk to the customer at checkout too so they might also purchase your book when the credit card is out. Smile.

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